The HR club proudly presents “NEXUS”, the monthly newsletter published by it. This edition is for the month of August (2016).And the theme this year is ” Trends in HR “.
Social Media for Recruitment
– Insha Shaikh (Batch 2016 – 2018)
The 21st century has witnessed technological advancements in almost all the fields known to man. When it comes to the field of HR, there has been a revolutionary change in the process of recruiting workforce. Traditional tools of job postings in print media have become redundant and there has been a surge of social media becoming a critical platform for contacting the employees before selecting them as a part of an organisation. So social recruiting basically means hiring candidates using social networking sites like Facebook, Twitter, LinkedIn, Google+, Instagram etc. I will discuss the three major and most influential social media portals i.e. LinkedIn, Facebook and Twitter. LinkedIn is a dedicated networking business site that offers easy access to information that is presented in the format of a resume.It is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. There are over 65 million professionals on LinkedIn. Recruiters often post jobs to attract the best talent, companies sign up for “LinkedIn Talent Advantage” and other free resources that LinkedIn offers. As a LinkedIn user, we must try building connections with people, be it our co-workers, current clients, friends and family and also be parts of active groups related to our field of expertise. This helps recruiters take notice of you if there is a job posting matching your interests and skill sets. Facebook is the largest social networking site which connects people with friends, family and business associates and currently has over 400 million users. Nowadays every company has its own Facebook page to advertise their products. Recruiters post jobs for free in the Facebook Marketplace and on Facebook pages. It thereby becomes important as to what we post and share on Facebook as our profile is under scanner by recruiters who may find us suitable for their job opening.
Talent Advantage and other free resources which LinkedIn offers. As a LinkedIn user, we must try building connections with people be it our co-workers, current clients, friends and family and also be parts of active groups related to our field of expertise, this helps you get noticed by the recruiters if there is a job posting matching our interests and skill sets. Facebook is the largest social networking site which connects people with friends, family and business associates and currently has over 400 million users. Now-a- days every company has their own Facebook page to advertise their products. Recruiters post jobs for free in the Facebook Marketplace and on Facebook pages. It thereby becomes important as to what we post and share on Facebook as our profile is under scanner by recruiters who may find us suitable for their job opening.
Twitter is a microblogging social networking service where you can “tweet” and connect with the right audience at the right time while expressing yourself in not more than 140 characters. Companies have twitter accounts where they tweet about job vacancies. Recruiters tweet regarding job postings and skills required using hashtags to make their advertisements stand out. Recruiters can find potential candidates on Twitter by evaluating their twitter activity, how often they tweet, their quality of tweets, how large their network is and if they have a healthy balance between followers and the people he is following.
- It is therefore of utmost importance to utilise social media for job hunting and get noticed by hiring managers. Few steps to follow:
- Create a LinkedIn account and make professional connections
- Be professional on your Facebook and twitter pages if you want to create an impact as a potential employee.
- Follow companies and career related hashtags and like their product/services page.
Being active on social media sites thereby becomes important as it helps us become readily accessible to the recruiters and help them get to know more about us, our skills, suitability for a particular job profile etc. In today’s time, it can be seen that Using LinkedIn, Facebook and Twitter takes recruiting back to its grass roots of networking but for a digital age.
Heart-to-Heart with an Alumni
-by Usha Jangir(Batch 2016 – 2018)
As told to Usha by Sheel Awasthi (Batch of 2014-2014)
The SIMS way of life was nothing less than a roller-coaster ride for me. Each day came with a new challenge; be it the orientation, waking up early in the morning for 8 am classes (then getting a mini heart attack after receiving an e-mail informing us about the water shortage), cursing the IT cell for WiFi that worked at a snail’s speed, maintaining 90% attendance, doing assignments, Time Table change emails, last minute presentations…the list is endless! But if I could summarise all this in four words, they would be – A journey worth remembering. By the end of the fourth semester, this college equipped me with the knowledge and wisdom, learning and experiences that are a must in the corporate world. In the beginning, I was taken aback by the plethora of things going around me, but with time I was able to carve out a niche for myself. And I won’t be wrong in saying that I have enjoyed every moment spent at SIMS.
If given a chance, I would love to relive all those memories again. As for you, just enjoy your life at SIMS now, because these days will never come back. Being a “SIMSite” is a wonderful thing. Find out your path and you will never be disappointed with the memories that you will make here! Cheers!!
DID YOU KNOW ?
-By Shivani Sharma (Batch of 2016-2018)
1. 41% of job seekers search for jobs while in bed
2. 93% companies use LinkedIn for recruiting & 89% have been hired.
3. 76% of resumes are discarded because of an unprofessional email address
4. The average time Spent on a resume: 5 to 7 seconds
5. 36% of jobs posted are for positions paying $30K to $60K -highest of any bracket
6. 70% of College Students, who lie on resume get the jobs they wanted.
7. A single mistake in your resume will prevent you from moving forward. 61% for Typos. 43% for Spelling Mistakes.