Are Diamonds Still a Girl’s Best Friend?

This article has been contributed by Dr. Swati Nalawade, Associate Professor, Symbiosis Institute of Management Studies (SIMS). Ma’am is also a keen brand and market observer.                                                                                       Me

Buying jewellery in India has been restricted for ages for specific occasions.

Birth, birthdays, festivals, marriage etc.

Buying jewellery in India is mostly done by the woman, for the woman and from the woman!

Buying jewellery India has been a ‘Gifting exercise’ – from parents to daughters, sister to sister, In-laws to daugher-in-law or son-in-law, friend to friend et al. Buying jewellery in India is an emotional experience, for emotional reasons, mostly! Check the Tanishq ad below.

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